Biography of Dimma Umeh

Chidimma Umeh, popularly known by her channel name “That Igbo Chick” is a Nigerian beauty and lifestyle YouTuber. With over 300,000 YouTube subscribers and 138,000 followers on instagram, Dimma ranks among  the most popular Youtubers in Nigeria and Africa as a whole.

Early life of Dimma Umeh

Born and raised in Enugu, she’s the first born of seven children. She studied Banking and Finance. In 2016, Dimma pursued a masters degree in Entrepreneurship and Innovation, which helped her monetise social media and make money out of content creation. She went into full time beauty content creation on completion of her National Youth Service Corp (NYSC).


Dimma Umeh’s Rise to Fame

Chidimma Umeh is a blogger and vlogger and she has been sharing beauty tips since 2011. She published her first YouTube makeup tutorial in 2012 and currently has over 270,000 subscribers. A regular feature on most Nigerian blogs, Dimma’s YouTube makeup tutorials have garnered over 12 million views. She encountered challenges starting her YouTube channel as she was camera shy and she felt no one was going to watch her videos because of her strong Nigerian accent.

The name “ThatIgboChick” was inspired from reading “Half of a yellow sun” by Chimamanda Ngozi Adichie. She was intrigued by the story of the Igbo tribe. Also, couple of bloggers who had names like ‘ThatNewYork Chick’ and ‘ThatLondonChick’ motivated her naming her channel “ThatIgboChick”.

Awards and nominations

She is well known for supporting both Nigerian and international brands. Dimma has been featured in big publications such as Essence magazine, Guardian Life and Genevieve magazine.

Her blog won ‘Best Beauty Blog’ by popular votes and Judge’s choice in 2013 Nigerian Blog Awards.
She has attended three Youtube events: the Youtube Black Summit, Cannes Lions International Festival of Creativity where she was part of a diverse panel of creators talking about content creation, brand deals and lessons learnt and the YouTube Workshop in Kenya.

Dimma Umeh’s Networth

Her channel’s networth is estimated to be between $7.73-$46.4 thousand dollars.

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