In social media, having huge following helps boost your business and brand. A follow infers a higher level of engagement with the audience, giving it more relevance compared to other engagement metrics.
On different social media platforms, the “follower” metric may vary from followers” on Twitter and Instagram to “likes” on Facebook, “connections” on LinkedIn, and “subscribers” on YouTube.
Looking for insights on how to grow your social media following? Here is it.
1. Follow relevant accounts
Do you want to be followed? First, be a good follower. To build your following, follow accounts of people who share same views or opinions with you. Are you a business owner? Follow accounts of businesses relevant to yours. Actively find and follow others in your niche.
2. Engage with influencers
Influencers are known to have loads of followers and command a ton of respect in their respective fields. Build relationships with them by promoting their works, writing a response to their posts and sharing their posts with your audience.
Doing this will get you noticed thus availing you an opportunity to ask favours from the influencers. As you share their content, they’re more likely to share your content with their followers. It’s more or less like scratching each others backs. To find influencers in your niche, make use of BuzzSumo tool.
3. Post original, relevant content
Writing awesome content is one of the “no-brainer” ways to gain followers. Make it a point of duty to share your knowledge and insights about trending topics and matters. Ensure you create engaging content which appeals to your audience. Sharing quality content will help build your personal brand.
Sometimes you experience writer’s block and run short of content ideas, you can use tools to discover new content topics or ask your users for content ideas.
You can also capitalize on trending topics as they speak volumes and drive traffic to blogs and websites. Research the latest trends and curate content about them brandishing it as a tool to boost your own popularity and get more followers.
4. Engage with your audience
It’s easy to get carried away by the number of likes and followers on social media that you fail to acknowledge your audience. Be responsive to your posts, reply comments and answer questions asked by your followers.
People love to interact with brands. The more you’re engaging with your audience, the more it seems you’re invested and concerned about them thereby gaining you more followers.
5. Hold giveaways and contests
Giveaways and contests are schemes to attract attract new followers. Conduct contests and ask the social media users to “like” your Facebook page, follow you on a given platform, share a piece of your content, or use a specific hashtag as a requirement for entry.
6. Use relevant hashtags
You can optimise your posts by using relevant hash tags. Just like keywords on a blog or website, hash tags helps your social posts perform better in search results.
The use of hashtags in your posts attract new followers who are on the lookout for those hashtags. Use tools like Hashtagify.me to find trending and relevant hashtags.
7. Post regularly
Be consistent in how you post. Consistency is what is going to make people follow you for a long time. Instead of posting updates erratically, try to post same time, every day and every week. This will make people get accustomed to the rhythm of your posts.
8. Share other people’s content
Sharing is a powerful tool which shouldn’t be ignored as it plays an important role in the social media world. If you share other users’ content, they’re more likely to share yours in the nearest future. This exposes you to a new audience which you didn’t have previous access to.
9. Give exclusive offers
People like free things. Give new users or followers gifts, exclusive deals and offers when they like or follow your page. This will naturally attract people to your brand.
10. Make humorous jokes
Humour is a magnetic attraction which endears people to you. Little wonder why comedians have huge following. Posting humorous jokes will get you more likes and shares.
11. Post pictures
Visual content are more likely to get more likes and shares compared to written content. You don’t have to be a professional photographer to take good photos, all you need is a good and decent camera. A good photo with interesting caption will attract more followers.
12. Post viral content
Only a small percentage of posts attract attention and even smaller percentage goes viral, garnering thousands of likes, shares and links.
13. Be a storyteller
People love stories, they relate more with stories compared to some promotional content. Tell stories to engage and connect with your fans. Tell stories about your professional experience, how you’ve helped a client etc.
14. Promote your social presence
People who subscribes to your email newsletter have vested interest in your brand, if not they would have unsubscribe.
Ensure you include links to your main profile pages, create calls to action like “follow us on twitter for latest updates” and embed social content like your brand’s latest images. Also, offer people incentives for liking and following your page.
15. Offer tips and information
Provide tips, information and insights based on your knowledge and unique experiences. Valuable content as such has a great likelihood of being shared.
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